‘MODERN MUSE’ by Bona Jörg
The MODERN MUSE BY BONA capsule collection redefines festive looks for A/W24. No glitter, no clichés. Instead modern chic and urban glamour.
This collection combines two artistic focal points; hair colour and versatility in styling. The short haired model, Elcin, was given an impressive colour transformation from matte black to sophisticated amber rose copper. This look incorporates intense shine and breath-taking dimension.
The long-haired model, Lara, presents a versatile editorial style. Lara’s basic styling serves as the base for four further, effortlessly reliable styles. Each of these variations is modern, wearable and appeals to the masses. The motto: simple, but with maximum effort.
Credits
Hair: Bona Joerg
Make-up: Uwe Schiechel
Photo: Mario Naegler
Colour formula Model Elcin (Rose Copper)
The colour transformation from black to a sophisticated ‘Amber Rose Copper’ was individually matched to the model’s type, skin tone and eye colour. Not all copper is the same. Here we chose a shade that complements the model’s complexion and accentuates the features.
Steps To Achieving The Colour
Step 1: Hair Repair System 1-4
Step 2: Gentle lightening with Joico Blonde Life Silver Lightener with 10 vol.
Step 3: Glossing formula for overall contour: Joico LumiShine Liquids 7WC + 6WC+ 9NV with 5 vol.
Step 4: Glossing formula for the top of the head with zigzag section Joico LumiShine Liquids 10NWB + 7WC + 8RR with 5 vol.
More Info
Online: www.joico.eu/experts/bona-jorg/
Instagram: @_bybona/
