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| August 24, 2019

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joico Archives -

FAST, FABULOUS AND FLAWLESS New JOICO Blonde Life® Quick Tone Liqui-Crème Toner

May 12, 2019 |

5 minutes or less. That’s all it takes to get fast and fabulous … Read More

EXPOSE YOUR “NUDE GLOW”: New LumiShine® Nude Glow Shades

February 28, 2019 |

Neutral tones and natural colors, the desire for these natural-looking yet still vibrant … Read More

JOICO welcome the Marc Antoni Group

February 10, 2019 |

Leading the healthy hair revolution since 1975 and together with the latest innovations … Read More

Lady Gaga’s Personal Master Hairstylist Partners With Joico

January 19, 2019 |

Already nominated for the industry’s top prizes – SAG Awards, The Golden Globes … Read More


November 29, 2018 |

The  iconic  Royal  Liver  Building  on  the  waterfront  in  Liverpool  was  the  setting … Read More


August 27, 2018 |

The award-winning and internationally acclaimed master stylist Richard Mannah is joining the healthy … Read More

NEW Color Intensity Pearl Pastel Collection Puts You in the Spotlight

August 20, 2018 |

JOICO Color Intensity – the bestselling expressive color line in the US – … Read More

Ashley Simpson Goes Blonde With JOICO

June 18, 2018 |

The stunning Ashlee Simpson recently attended the Billboard Music Awards and unveiled her … Read More

Katy Perry Goes Purple With JOICO For Her European Tour

June 8, 2018 |

Following Katy Perry’s Cherry Blossom pink hair color with JOICO Color Intensity Color … Read More

Larisa Love Joins JOICO As Exclusive Brand Ambassador

May 20, 2018 |

Colorist and social media influencer Larisa Love is to become JOICO Exclusive Brand … Read More