YUMI LASHES REBRAND TO YUMI BEAUTY
After discovering the renowned and innovative lash lift treatment YUMI Lashes in 2009, which only uses ingredients of the highest standard, it was obvious for YUMI Beauty Founders, Laurence and Richard Roullier to enter this niche market.
However, in 2012 the Roullier family founded the umbrella brand YUMI Beauty and over the years many projects have been born, including YUMI Feet launching in 2017 and YUMI Nails the following year.
Innovations
With innovations not stopping since, the family have decided to rebrand from YUMI Lashes to YUMI Beauty to be in line with their extensive beauty offering portfolio.
The rebrand will see a full new website update, updates across social media and several new launches over the forth coming months.
Rebrand
Commenting on the rebrand, Laurence Roullier, Founder of YUMI Beauty, said, “With the upcoming launch of new retail and professional lines, it was obvious that we had to rebrand to make us more streamlined and representative of a professional beauty brand and not just a lash lift brand.”
All YUMI Beauty professional products are only available to trained YUMI Therapists.
Find out more about the brand at Yumi Lashes here.
