International Artistic Director, Efi Davies lead the TONI&GUY Session Team.

The Hair

International Artistic Director and current Avant-Garde Hairdresser of the Year, Efi Davies led the TONI&GUY Session Team in creating playful double knot braids that embodied ritualistic and symbolic nature of the collection.

Using Toni & Guy Hairspray as the key product, the hair had a structured yet ethereal finish, evoking the intertwining of tradition and transformation.

It looked to the Yoruba and European Tailoring influences of the collection.

The Collection

Welcome to Ori – upon Reflection. An intimate exploration of fashion as a ritual. Inspired by the movement of Yoruba spirituality across the diaspora.

this collection reflects on the ways we assign meaning to clothing.

label.m Professional Haircare range is available in all TONI&GUY and label.m salons worldwide.
To find your nearest salon visit the Toni And Guy Salon Finder.