• Sam Robinson
• On May 19, 2024

JOICO’S glistening collection of products that protect, detoxify, brighten and strengthen hair that’s been bleached, double-processed.

Icy blondes in hot demand? Play it cool with the NEW JOICO Blonde Life SilverLight Lightening Powder. The Powder Lightener with Charcoal that helps offset brassy tones whilst processing. Get ready to ‘steel’ the spotlight with new Blonde Life SilverLight Lightening Powder that helps prime hair while processing to prepare for on-trend cool blondes.

This cool-as-can-be formula is designed with CHARCOAL to help counteract brassiness while processing, while delivering the same stunning 9+ levels of lift you expect from Blonde Life.

HERE’S WHY YOU’LL LOVE IT
Help counteract brassiness while processing, build bonds, and lift hair up to 9+ levels using NEW Blonde Life SilverLight. With this fast-acting, charcoal-infused powder lightener from JOICO, it’s easy to keep blonde hair, cool.

• Helps prime hair while processing to create on-trend cool blonde hair.
•  Charcoal-infused formula helps offset brassiness while processing hair.
• Lifts and primes while processing, for cool blondes.
• Delivers up to 9+ levels of lift!
• Builds bonds for strong blondes.
• Does not transfer when rinsing.
• Protects hair and reduces styling breakage by over 54%*.
• Strengthens hair, making it 2x more resistant to breakage*.

IDEAL WHEN

• Pairing with cool/neutral Blonde Life Demi Gloss Shade.
• Creating on-trend, cool, gray, ash or silver toned blonde hair.
• You want cool-toned blonde hair that looks healthy.
• You want a high-lift lightener that helps leave hair feeling stronger and helps reduce breakage with every application*.

*Against combing breakage on damaged hair; when used with JOICO Blonde Life Brightening Masque vs. a non-conditioning bleach.

NEW JOICO® Blonde Life SilverLight Lightening Powder is available as of June 2024.

For more information, please visit www.JOICO.eu to find out where to buy, and then share your #hairjoi online with #blondelife.