MODERN DAY IKON
In order to bridge the gap between the fashion catwalk and high street, Schwarzkopf has curated three collections of Essential Looks to inspire hairdressers and salon clients this season, with directional catwalk trends translated into wearable salon looks. This Spring/Summer, Essential Looks captures the mood of the moment, fusing together dynamic inspiration from music, art, politics, history, fashion and culture to create three distinct trends that provide hairdressers with a fresh vision for 2017. We bring you the first collection from the Modern Ikon collection.
OPULENT
Sultry, seductive and sophisticated, high-octane glamour has ruled the runways this season and is set to be huge in 2017. Inspired by the original sirens of the silver screen and the French Riviera, the style centre of the 1950s, Schwarzkopf Professional have given ‘opulence’ a 21st century makeover, with an always-classy, modern twist. Sexy, feminine curls, feline flicks of liquid liner, glossy red lips and deep, dark nails add a contemporary edge that feels perfect for 2017.
Colour Direction
Rich, yet muted shades inspired by the colour palette of the Renaissance artists. Every OPULENT tonal direction is brought to life through a sophisticated combination of IGORA ROYAL Opulescence colours to create an illuminated hair effect, perfect for waves and curls.
Styling Direction
Ideal for both shorter and longer styles, chic curls and voluminous waves play a key role in the seductive OPULENT trend. Hair is elegantly styled in the manner of the 1950s. We see perfect curls styled with Schwarzkopf Professional’s styling hero OSiS+ Bouncy Curls.
