JOICO’s Paul Watts discusses how to utilise YouTube to grow your brand
After joining the platform during lockdown in 2020, Paul Watts has amassed over 178k Followers and over 28 million views. He shares his learnings with us.
YouTube has changed my life in more ways than I can imagine… both personally and career wise. The platform has given me a global audience and community. Having this audience has allowed me to share cutting and colouring tutorials, providing my Subscribers with the highest quality education and industry secrets about cutting techniques, colouring, toning, bleaching, and styling.
Grow + Develop
YouTube has given me the opportunity to collaborate with global brands for my content, opening doors which I didn’t know could open! For example, after the success of my channel, I decided to open a YouTube consultancy business. This has enabled me to share my knowledge and expertise of the platform with others to help them to grow and develop their business!
Finding Inspiration
When it comes to my YouTube strategy, two weeks are never the same! To ensure that you engagement with your audience, you need to bring out fresh, exciting content. Due to working away so much, I often bulk film, edit, and schedule my videos, which allows me to forward plan for future content. I plan some content for brands, but at the moment, my content is straight-up, raw, and fresh. If I’m needing inspiration for videos, I jump on Google, Google trends and Google Gemini to brainstorm ideas to film. Social media is also a godsend if you need a little inspiration, as the hottest runway and celebrity hair trends always take over my feed.
Sharing Knowledge
YouTube has changed my life. Not only do brands reach out to work with you, but the monetisation is the best of all social platforms, so YouTube is a great side hustle if you’re looking to share your knowledge.
There’s no real ego amongst the YouTube community. Creators are helping one another, rather than showing people what they’ve got or do. For the hairdressing industry, YouTube is a platform that allows like-minded people to share their knowledge, collaborate on ideas and develop their skills.
More About JOICO
Online: www.joico.com
Instagram: @joico @joicoeurope
