CRAZY COLOR® SPONSORS GCDS SHOW AND SYD HAYES CREATES POWER PINK LOOKS
GCDS’ co-founder and creative director Guiliano Calza took his inspiration from elements ranging from cinema noir to playhouses, finishing it off with some traditional music for the incredible AW19 show sponsored by Crazy Color®.
The Perfect Fit
GCDS presented the AW19 male and female collection in Milan, distinguished in its loud colours and energetic patterns, this was the perfect fit for Crazy Color®. The collection ingredients collectively formed a movement towards the future, where boys can wear pink and girls can desire sex. With Crazy Color®’s affiliation with free expression and revolution, this was a harmonious partnership and the outlandish, eye-catching hair looks stole the show.
International session stylist, Syd Hayes directed the hair team and collaborated with Crazy Color® to create pink wigs using Crazy Color® Revel UV before styling into sky-scraping ponytails and finishing with bold branded accessories.
The New Cool
Syd commented; “At GCDS AW19 we wanted to create the new cool “step ford wife” hair so that best way for me to do this was to use the brand new Crazy Color Revel UV colour to the wigs. I paired this with the Crazy Color Pastel Spray in Marshmallow on the base of the ponytails which will wash out in just three washes – perfect to make a strong statement and then wash away.”
*Featured images via Instagram @sydhayeshair.
For more information on the brand, please visit Crazy Color here.