JOICO are launching 10 hair care gift sets that will bring everyone on your list a little Joi. The year-end campaign will be promoted as of October in all markets.

Want to spread holiday cheer and fabulous hair? We know the secret … And it starts with knowing your friends and fam’s hair preferences. It will take all the fuss out of festive season shopping. From your aunt who wants to recapture youthful bounce to your work bestie who wants to make a statement at every holiday party, these sets are sure to bring Joi and gorgeous locks to all. They are the ultimate haircare gifts for the holiday season.

Gift Sets

1. Youthlock – A breath of fresh (h)air for mature, tired tresses + it has collagen!

2. Colorful – Preserve fierce, fab colour long after the salon visit.

3. Joifull – Long-lasting, full volume.

4. Hydrasplash – Quench those delicate locks.

5. Moisture Recovery – Moisture-rich formula for thick locks.

6. Blonde Life – Bump up blond brilliance.

7. Blonde Life-  Violet keep blonde cool.

8. Defy Damage –  A damage-defying breakthrough to protect hair bonds.

9. K-Pak Color Therapy – Keep colour vibrant + healthy-looking.

10. K-Pak Gift Set – For lifeless lock that needs a comeback.

For more info visit JOICO here.