SB Eco: Plastic Bank X evo
Every year, eight million tonnes of plastic end up in our oceans, which is equal to one rubbish truck every minute. Plastic bank is a social enterprise that encourages recycling in underdeveloped communities to fight plastic pollution and poverty.
Born in 2013 from an idea to turn plastic into worth, plastic bank empowers collection community members to collect plastic waste and exchange it at collection branches for secure income and life-improving benefits such as work and health insurance, school supplies, meal vouchers and more. The collected plastic is then processed to be re-used in new packaging and products.
From the very beginning, hair brand evo has donated stock to homeless shelters and continually supported people-first causes and now they’re joining forces with Plastic Bank to help stop plastic from entering the Ocean.
“We believe sustainability is a journey of progress, not a path of perfection and we’re committed to continuously learning, improving and evolving to do better for people and the planet,” says Nina Junin, evo’s Head of Brand. “Partnering with Plastic Bank to help stop plastic from entering the ocean while also improving the lives of people in developing countries at the same time is truly a dream come true.”
