WINTER HUES
The season of warming chocolate and aromatic coffee is nearly here, and now you can bring your client’s hair colour on-trend with NEW LumiShine MOCHA and NATURAL BEIGE series from JOICO.
NEW LumiShine Mocha and Natural Beige permanent crème shades are intermixable, opening up a world of tempting possibilities for both brunette and blonde hair.
Or, combine the two: ‘Chocolate Box Hair’ is this season’s sweetest hair trend – a mixture of glossy brunette and dark blonde hues, resembling a mocha latte with swirls of caramel.
Paul Watts, Senior Creative Color Artist JOICO says: “The color palette of this trend oozes elegance and luxury, while keeping the hair looking fresh and healthy during the colder months. The JOICO LumiShine Mocha and Natural Beige shades provide a balanced mix of natural and cooler tones with a touch of soft richness for all hair colours.”
LumiShine Mocha shades are ideal for those seeking the sophistication of deep chocolate-brown hues while covering up to 100% gray. These shades deliver an opulent, expensive-looking brunette finish, formulated with low-ammonia for rich, multidimensional colour. This palette of gorgeous mocha tones is your key to achieving that perfect, timeless brunette allure.
The Natural Beige shades offer a versatile palette of latte-inspired shades that neutralise warmth for blondes and brunettes. This is perfect for clients who desire lush, reflective latte tones with a refined, neutral finish. With customisable tones, these shades not only cover gray but also provide beautiful, subtle highlights for a fresh and modern look.
Dan Spiller, British Hairdressing Awards Colour Technician of the Year 2022 and JOICO EMEA Ambassador said: “Gorgeous, glass-like hair has been popping up all over the runway. These tones will have you turning heads with beautifully coloured hair that has incredible shine.”
With 100% gray coverage, built-in bond-building, and nourishing protection, fulfilling every colour client’s needs, we’re struggling to find a reason not to.
