• Sam Robinson
• On July 30, 2023

How to establish a routine for aging hair with Katrina Kelly, JOICO EMEA Senior Creative Color Artist team member.

I recommend the new JOICO YouthLock collection it’s incredible! The collection is made up of 4 products a shampoo, conditioner, masque and blowout crème that work together to transform hair and tackle problems that I regularly encounter with my mature clients in the salon. The collection is formulated with collagen which helps to sustain youthful bounce, shine and manageability.

Here are my top two tips:

• Tip 1 – Use A Masque
  I advise using a masque every week or every 2nd week (depending on your hair type, texture or condition). This will instantly revitalize the hair, adding nutrients and nourishment to bring life back to aging locks.
• Tip 2 – Use A Blowout Crème
  Always protect your hair when blow-drying with a crème – YouthLock Blowout crème provides a shield to protect mature hair from breakage, hair fall (during brushing), humidity, and even frizz. Blowouts also make hair look like they have more volume and oomph. Apply a small amount to the hands and evenly throughout the hair do not apply too much to the roots and rather work with the mid-lengths and ends. When drying, focus the heat on the roots and lift the hair.

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