The countdown is on
Thousands are heading to the über trendy city of Berlin for Wella TrendVision International Final this Sunday. If you’re not one of them, don’t panic, Wella’s 360 degree digital program means everyone can be a part of the action.
From 14:00 CET this Sunday, all of the action of Wella ITVA will be broadcast live at www.wella.com/live and across all social media channels.
Celebrating 135 years of leading innovation and creativity in hairdressing, Wella have developed an exciting program of exclusive live and on-demand online content which will bring you closer to Wella than ever before.
It includes the much anticipated reveal of 2016’s hottest trends in hairdressing and culminates in the LIVE final of the International TrendVision Awards, allowing hairdressers and clients alike to follow the event and be part of our inspiring global community.
There’ll also be exclusive interviews with the trend creation teams, ITVA competitors, Wella’s global ambassadors [including Josh Wood and Eugene Souleiman for Wella Professionals] and more.
In addition to the comprehensive on-demand content, Wella TV will be live broadcasting all the must-see moments from Wella TrendVision, including the International TrendVision Awards show and results, inspiring sessions with the experts, world renowned teams at Wella Professionals and Sassoon Professional, exciting catwalk shows from Sebastian Professional, and Wella Professionals 2016 Trend Reveal.
Digital audiences also have their personal backstage pass to TrendVision thanks to new live video streaming app, Periscope. Bringing you closer than ever before to Wella TrendVision from the comfort of your own home or salon, Wella will also be revealing exclusive insights and behind the scenes content throughout the day on their Periscope channel, www.periscope.tv/wellapro. These exclusive films are only available for 24 hours, so make sure you don’t miss a minute by downloading the Periscope app and following @WellaPro to receive a notification every time broadcasting is LIVE from Berlin.
Come on the UK & Ireland!
