Introducing the Alfa Italia Portofino Pro Styler: Revolutionary Styling Technology for Professionals

January 10, 2025 | Sam Robinson

Alfa Italia’s latest launch pays homage to the glitz, the glamour and the … Read More

Paul Watts announced as new Alfa Italia ambassador

April 11, 2022 | Sam Robinson

Alfa Italia appoints Paul Watts, professional hairdresser, salon owner and online content creator, … Read More

Rosie Binns named Alfa Italia’s first Ambassador

May 20, 2019 | Sam Robinson

Rosie Binns, Manager of Ethos Manchester has been announced as ambassador for professional … Read More

No More Tangles With Alfa Italia

April 27, 2019 | Sam Robinson

Say “arrivederci” to tangles and knots without fuss, breakage or damage with the … Read More

OK! Magazine Beauty Awards: Alfa Italia Lustro Best New Styling Tool

December 29, 2018 | Sam Robinson

The Alfa Italia Lustro won Best New Styling Tool at the OK! Magazine … Read More

Crimping Is Back: Discover Alfa Italia’s Vetta

October 15, 2018 | Sam Robinson

With big texture and 80s inspired looks continuing to dominate the catwalks this … Read More