• Sam Robinson
• On January 10, 2025

Alfa Italia’s latest launch pays homage to the glitz, the glamour and the style of one of Italy’s most famous regions, Portofino.

Inspired by the icons of Italian style and beauty; Sofia Loren, Carla Bruni, Monica Bellucci, the latest edition to the Alfa Italia range, The Portofino Pro Styler is not only aesthetically beautiful but functional.

Technology
The Alfa Italia Portofino Pro Styler is the ultimate hair straightener, designed with cutting-edge technology, the innovative styler combines state of the art benefits to deliver unparalleled performance, styling precision and hair health benefits.

Moisture
Incorporating infra-red beam and blue light technology, nestled seamlessly into its sleek titanium plates. This powerful combination ensures heat penetrates deeper into the hair, maintaining essential moisture while offering anti-bacterial properties that eliminate odours and help prevent colour fade. The blue light also enhances silky shine, leaving hair flawlessly styled and nourished.

Smooth Styling
Titanium plates for superior heat-conducting properties make it the ideal choice for smooth, efficient styling. These plates heat up faster and retain consistent temperatures better than ceramic alternatives, ensuring effortless glide without drag or friction. Naturally ionic, they combat frizz and fly-aways for a flawless finish every time. 

All Hair Types
Designed to cater to all hair types, the Portofino Pro Styler offers precision and versatility with its next generation features:

• Longer Plates = Faster Styling
• MCH ceramic heating element with immediate heat recovery (90°C to 230°C), providing one-pass styling even for coarse hair while remaining gentle on finer strands.
• Ergonomic shape and ultra-lightweight titanium components for effortless, fatigue-free use.
• A soft-close hinge and 3m 360° pro swivel cord to eliminate tangles and enhance ease of use.
• Equipped with auto power-down after 60 minutes for peace of mind, making it safe for both professional and home use.

Exclusively Available Through Alan Howard, The Portofino Pro Styler is available in two sizes, narrow and wide plates, to suit diverse styling needs. It will be offered exclusively to salons through Alan Howard, with a salon cost of £84.95 / £89.95 + VAT and a recommended retail price of £180.00 / £190.00.

More Info: www.alfaitaliapro.com