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| June 4, 2020

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OK! Magazine Beauty Awards: Alfa Italia Lustro Best New Styling Tool

OK! Magazine Beauty Awards: Alfa Italia Lustro Best New Styling Tool
Sam Robinson

The Alfa Italia Lustro won Best New Styling Tool at the OK! Magazine Beauty Awards! The Lustro makes styling a luxurious and sleek experience thanks to its immediate heat recovery from 90°C to 230°C, which allows the heat to penetrate deeply into the hair shaft for effortless one-pass styling.

Ion-Generating Projector

The Lustro also boasts an ion-generating projector that releases negative ions into the hair to tame unwanted frizz and flyaways, leaving the hair smooth and silky. A wide plate version, the Lustro Grande Titanium Wide Plate Styler, is also available.

Extensive Research

Understanding that styling is a key component to any salon experience, the company has undergone extensive research and development to create stylers that can withstand the pressures of intensive salon use without compromising aesthetics.

Perfect Balance

Adam Tudor, Creative Director of Alfa Italia, said; “The Lustro strikes the perfect balance between beauty and functionality. Efficiency was our key focus, and it can be seen in every part of the Lustro design from its long Titanium plates to its sleek, ergonomic design.”

Why Titanium?

Titanium plates are ultra smooth so glide effortlessly through the hair. They heat up and transfer that heat into the hair more efficiently meaining fewer passes. It’s also feather light compared to other materials like ceramic so is kind on your arms when styling.

The Lustro styler and its wide plate counterpart ‘Lustro Grande’ will be available exclusively from professional distributor Alan Howard here. Lustro £69.95 (RRP £139.95) Lustro Grandé £74.95 (RRP £149.95).