Remi Cachet releases behind the scenes film to document hair journey
Remi Cachet Founder, Victoria Lynch, has been working with extensions, trade professionals and growing her supply chain for over 25 years and has released a behind the scenes film to explain the brand’s hair journey.
Fortune Business Insider predicts that the global hair extensions industry is expected to grow from $4.88 in 2024 to $10.78 in 2032, making it one of the fastest growing services in hairdressing. With a relentless focus on quality, process, innovation and ethical sourcing, Remi Cachet is the natural-born leader in human hair extensions.
Film’s Focus
- Hair Sourcing
Watch how donors are found and see our hair-cutting process. Remi Cachet do not shave heads. Some donors request a bob cut, and the donors in this film request an innovative technique which takes a volume of hair whilst keeping their hair long. Remi Cachet hair donors are paid directly, always at or above market rate. ‘Donors’ is an industry term and implies that an item is given for free. This is not the case with Remi Cachet - Hair Processing
It’s not a simple wash and dye process. Remi Cachet’s hair process involves a 21-step process of repeated cleaning, conditioning and dying before method preparation in order to maintain the hair system and colour integrity for up to two years of repeated customer wear. Remi Cachet hair is expected to be re-used. - Labour Standards
Remi Cachet trusted suppliers provide a safe, hygienic environment for all staff where they are fairly compensated with regular breaks within defined working hours. All local laws and regulations are strictly adhered to. This is monitored by the brand.
Transparency
“The hair extension industry is complex, filled with misinformation, and varied practices and is – as yet- unregulated. I wanted to create a film to transparently lay bare how we operate at Remi Cachet. Our salon businesses and their Clients want to be reassured that they are purchasing ethically sourced products and I felt filming the process would help answer the many questions around this that we receive every day,” – Victoria.
Victoria Lynch
She’s the Managing Director and Founder of hair extension specialist business Additional Lengths and premium hair extension brand Remi Cachet. An award-winning entrepreneur and product innovator, Victoria has successfully grown her business from humble beginnings to a 20,000 sq ft distribution centre and office for global distribution channels, as well as a store and a specialist salon. Today, the business stands out in the industry for its commitment to quality, durability and transparent practices. With ambitious plans to expand globally, currently prioritising growth in the US market and enhancing workplace environments to attract and retain top talent.
Watch The Film on Remi Cachet Here.
