Paul Mitchell launches 2 NEW Products and Relaunches Its Iconic Super Smooth Collection
This next-generation range builds on the legendary performance of the iconic Super Skinny Smoothing Serum, now featuring modern packaging, sulphate-free care, and two innovative new products designed to meet the evolving needs of stylists and clients.
Super Smooth Shampoo & Conditioner
Now sulphate-free (no SLS, SLES, ALS), these formulas leave hair up to 80% smoother. Infused with vegan squalane, they gently cleanse and condition while taming frizz and boosting manageability.
Sustainability Commitment
Paul Mitchell’s new packaging uses post-consumer recycled materials-bottles and jars are 50% PCR, tubes are 25% PCR (excluding pumps and select caps)-with labels designed for improved recyclability, reflecting the brand’s dedication to environmental responsibility.
NEW: Sealing Mask
All-Day Humidity Resistance
The Sealing Mask is a deeply hydrating, rich treatment that delivers an extra boost of smoothness and all-day humidity protection. Infused with plant-derived squalane, it helps seal split ends and reduces frizz for up to 69% smoother hair.
How to use: Apply in place of conditioner 1–2 times per week, leave on for 1–3 minutes, then rinse.
Vegan, cruelty-free, colour safe, paraben free, and gluten free.
Fragrance: Juicy notes of apple, dewberry, white peach, and wild strawberry.
NEW: Sealing Rinse
Instantly Smooths & Softens
This lightweight, rinse-out treatment instantly smooths and softens hair, providing quick frizz control and radiant shine. Squalane protects against humidity and environmental stressors, making it ideal for everyday use.
Infused with Squalane for Superior Frizz Protection- All products in the new collection are infused with squalane, a high-performance ingredient known for its ability to smooth and protect hair from frizz, ensuring long-lasting manageability and shine.
How to use: Use 1-3 times per week or when immediate smoothness is desired. After shampooing, squeeze out excess water. Apply starting at the ends and working your way up. Massage or comb through hair and let sit for 10-15 seconds; you may feel a slight warming sensation as this color-safe, rinse-out treatment is working to deliver instant smoothing results; rinse well. Follow with Super Smooth Conditioner if desired.
More Info
Online: www.paul-mitchell.co.uk
Instagram: @paulmitchelluk
