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| July 21, 2024

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Nineties power women for SS14

Nineties power women for SS14
Joanne Charlton

The hair look at Emilio De La Morena SS14 perfectly suited the character and attitude of the Emilio De La Morena girl. “Emilio’s designs are beautifully understated yet powerful, we wanted to replicate this with the hair look,” says Adam Reed, Wella Style Ambassador.

The hair was based on a stripped back and sophisticated collection. A technically brilliant clean and refined pony was the perfect addition to the low key designs – the graphic detail of the pony also adds an extra dimension to the final look, encompassing the nineties power woman.

“There’s something very understated about this look, it’s feminine yet strong and works so well with the beautifully quiet collection,” adds Adam.

Emilio De La Morena says: “I was very impressed with Adam and the Wella team. The look was classic but modern. I was particularly impressed with Adam’s creativity using the Wella products in innovative ways to achieve the look we wanted.”