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NEW Color Intensity Pearl Pastel Collection Puts You in the Spotlight
JOICO Color Intensity – the bestselling expressive color line in the US – is expanding!
Fashion Forward
Colorists will love the unlimited creative possibilities of the new Color Intensity Pearl Pastel Collection. It consists of 4 soft, iridescent-like on-trend colors: Rose Gold, Violet Pearl, Blush, and Silver Ice. Easierthan-ever (no developer needed), low-commitment (they last up to 10 shampoos), and loaded with nourishing, protective ingredients, these pearl shades offer healthy, luminous hair with understated charm.
Why You’ll LOVE It
- Experience a full spectrum of intermixable pearlescent possibilities…and hair that looks healthier with every application.
- Soft pearly-like pastel results last up to 10 shampoos.
- Modern palette makes runway color accessible to everyone.
- Exclusive Quadramine Complex reconstructs each strand for guaranteed healthier-looking hair
every single service. - Intermixable shades deliver endless creative options.
- Hair becomes brilliantly shiny.
- Refreshing notes of citrus and flowers deliver a delightful signature fragrance.
- No bleeding! Ideal formula for creative color techniques and melts.
- Fades on tone
- RRP £6.05 each
For more information on Color Intensity, visit Joico here.


