L’Oréal Professionnel launched their first community of socially savvy pro’s, L’Oréal Pro Collectives.

Socially savvy pros were welcomed into the L’Oréal Academy on Sunday 9th February for an exclusive afternoon with L’Oréal Professionnel UKI Editorial Colour Ambassador, Zoe Irwin and colour specialist James Lear, exploring 2025 hair colour and social trends. The event also featured latest trends and top tips and tricks from leading platform TikTok with Brand Partnership Lead Shaun Murphy and social hair pro, Chloe Swift.

What is #LOREALPRO_COLLECTIVE?
An opportunity for socially savvy pro’s to become part of a supportive pro community. L’Oréal Pro Collective will receive updates on the latest trends and techniques as well as exclusive access and invites to L’Oréal Professionnel products and industry events.

Starting the year off strong, please see below for some of the biggest colour trend predictions shared by UKI Editorial Colour Ambassador, Zoe Irwin and colour specialist James Lear.

Mocha Mousse

Predicted and created by James Lear using:
DIA Colour
• 6.8
• 5.8
• 5
• 5.18
• 9.82

Caramel Highlights

Predicted and created by James Lear using:
DIA Colour
• 5.71
• 3
• 8.34
• Clear
BLOND STUDIO
Purple Lightening Balm
20VOL Nutri Developer

Peekaboo Balayage – SS25’ BLONDING

Predicted and created by Zoe Irwin using:
DIA Light
• 9.21
• CLEAR DIA LIGHT
• 4
BLOND STUDIO
Blond Studio 9 Level – Bonder Inside
30VOL Blond Studio Oil Developer

Alluring Auburn

Predicted and created by Zoe Irwin using:
INOA
• 5.35
• 6.35
• 6.45
• 7.35

For more information on the products featured, please visit L’Oréal Professionnel.