London Fashion Week: Schwarzkopf Pro x Labrum
This season, Schwarzkopf Professional’s Global Ambassador Nick Irwin (@nickirwinhair), alongside his elite team of Hairstylists lead the hair artistry at Labrum.
Labrum London @labrumlondon
8pm 17th February
Under Nick Irwin’s guidance, models wore Hairstyles that mirrored Labrum London’s unique aesthetic to celebrate their 10th anniversary, ‘Designed By An Immigrant: Journey of Colours’.
Immigrant Travellers
“The whole philosophy is on immigrant travellers, he’s an immigrant Designer, and I love that. This was all about celebrating his routes – Sierra Leone – where he’s from in West Africa, and looking throughout history at how hair migrates through different tribes and different cultures. To complement this, there is a wide cast of ethnicities throughout the models” – Nick Irwin.
“For the hair we’ve taken things like African braiding techniques and added product to it to make it feel kind of modern. We worked with various high-performing SESSION LABEL products like THE MOUSSE to allow us to control some of the nuances and textures, THE DEFINER & THE PASTE helped us when we were braiding, and we also used THE COAT as well as THE STRONG to add a clean, polished finish – I’m a huge fan of the SESSION LABEL brand!”- Nick Irwin.
The team are also thrilled to announce that another collaboration is already confirmed for September’s Spring/Summer 2025 London Fashion Week show.
For more info on the products used visit Schwarzkopf Professional here.
