Goldwell StyleSign relaunch
A versatile yet compact assortment of 27 products, including revered classics and five great additions, the StyleSign collection empowers Hairstylists to create enduring styles that stand the test of time.
The multi-functional nature of the new StyleSign plays to the individualistic take on looks. The products are designed to allow Professionals to play with and express each Client’s individual style while educating their Clients on how adaptable their cut can be.
Certified
All the formulas are vegan1, and the entire range is certified by PETA’s Beauty Without Bunnies Program as well as certified climate neutral by ClimatePartner.
Innovation And Excellence
“I am thrilled to wholeheartedly support the remarkable relaunch of Goldwell’s StyleSign collection. This collection is a true testament to the brand’s dedication to innovation and excellence. The diverse range of products within the StyleSign collection empowers hairstylists with an array of tools to explore their creativity and craft looks that endure the test of time,”- says Angelo Seminara, Goldwell Global Ambassador.
Demand Trust In Performance
Goldwell understands that Hairstylists and their Clients demand trust in performance, relying on products that deliver consistent results. The relaunched collection exemplifies Goldwell’s dedication to providing Professionals with tools they can depend on, enabling them to create looks that not only inspire, but endure. From coarse to fine hair, straight to wavy looks and shiny to matte finishes, all styles are made possible with these newly-upgraded vegan* and color-safe formulas.
Unwavering Commitment
“We are thrilled to reintroduce StyleSign, providing Stylists with another proven tool in their repertoire to create extraordinary styles that last.” This relaunch showcases our unwavering commitment to performance, while the addition of innovative, new products caters to the evolving needs and desires of both professionals and their clients,”- said Dominic Pratt, President, Kao Salon Division.
1 No animal derived ingredients. 2 Products are CO₂ compensated, certified by ClimatePartner: climatepartner.com/14717-2005-1001.
Complete Collection
The compact assortment addresses specific styling needs, ensuring that every Stylist has the tools to instantly and effortlessly bring their creative vision to life. From texturizers and volumizers to finishers and shine enhancers, StyleSign offers a complete collection to achieve exceptional results.
Technology
The newly revamped StyleSign collection is formulated with technology harnessed from Marine Bamboo. This ingredient is known for its extraordinary flexibility, structural strength and resistance to UV to help it thrive in harsh underwater environments. StyleSign leverages the unique characteristics of Marine Bamboo in combination with product specific styling actives to guarantee lasting styles as strong or flexible as any look requires. Professionals and consumers alike can rely on this new technology to support protection against oxidation, styling and environmental stressors such as humidity or UV light.
Sustainability Efforts
With the newly reimagined StyleSign collection, Goldwell makes further strides in their sustainability efforts, acknowledging the importance of environmental consciousness. Thoughtfully redesigned,
the new packaging reduces waste and environmental impact while maintaining functionality and
aesthetic appeal. By prioritizing sustainability, Goldwell demonstrates its dedication to creating a
brighter future for the beauty industry in three simple steps:
- Reduce: By switching to lightweight aluminum cans and smaller caps, the brand has reduced both aluminum and plastic waste. Plastic savings per year: smaller caps >8 t, new tubes >14 t.
- Reuse: Our containers (except Lightweight Fluid, Smoothing Serum Spray and Bundling Gel) use
up to 98% PCR in order to reuse recovered plastics instead of virgin plastic. - Recycle: The new white design not only looks good, it also helps to support a circular economy.
The StyleSign collection will be available at authorized Goldwell salons March 2024. For more information about the collection or to find a salon near you, please visit www.goldwell.com



