KEUNE IS A CERTIFIED B CORP
Keune Haircosmetics, on their journey to an even better tomorrow, is now officially a certified B Corporation.
The certification process: strong scores in different areas the B Corp certification is awarded to companies that meet high standards of social and environmental performance, accountability, and transparency. In the certification process, Keune’s impact on employees, governance, customers, community, and the environment was assessed with great results:
- In the category ‘environment’, the brand scored well for the use of solar panels, electric company cars, and compensation of emissions.
- The company’s close relationships with its suppliers and their way of working is reflected in their high score on supply chain management.
- When it comes to packaging and materials, Keune does well by using sustainable and certified sustainable paper and recycled cardboard.
- In line with truly valuing people, the company reached an excellent score on employee health, wellness, and safety.
Building a Better Future, Strand By Strand
“I am proud to announce that we have achieved what I believe to be the most critical value, officially recognised as meeting the highest sustainable, social and environmental performance standards, transparency and accountability. ” says Darren Potter, Country Director for the UK. “This is a very proud moment for me and the Keune family worldwide, as we are the only professional haircare brand 100% loyal to the Professional Hairdresser, and now we are B Corp certified. It is everyone’s responsibility to care for the very precious planet, and I believe B Corp should become the standard requirement for every business in the world today.”
Recognition of Commitment
“We are confident that the steps we take today have a lasting impact on the world tomorrow. As a family-owned business, we have been aware of our role in society for over a century, taking this responsibility seriously for three generations. Becoming a B Corp is the recognition of our commitment and we are focused on passing the company to future generations and preserving the planet,”- Eelco Keune, CEO.
It’s Only the Beginning
The B Corp certification is part of the company’s bigger goal of caring for people and the planet, now and tomorrow, and Keune will continue to invest in moving towards a more sustainable future. The company’s 10 ambitious sustainability goals include introducing fully recyclable packaging, exploring sustainable materials, and a sustainability update of one of their trusted product ranges. The company will also further improve on the factory’s sustainability, employee career development, benefits, well-being, and much more.
Discover the products at Keune here.
