JOICO’s festive inspired red hair
Winter is officially here, grey skies, dark nights and the chat of Christmas is everywhere. During this time of year as a hair colourist, clients begin to think about going a little darker, trying out a seasonal trend and changing up their look ahead of the festive season. JOICO Color Ambassador for the UK, Europe and Ireland, Dan Spiller is a colour king and is known for his incredible colour creations, passion for education and dedication for success Dan is an integral part of the JOICO team. Dan likes to set out his seasonal colour trends and predictions. A firm favourite throughout AW21 – powerful reds – can be expected again this year, with a luxe finish of course.
Colour Fans
“Colour as we know is something incredibly important to our industry, with over 80% of clients now avid colour fans, it’s all about delivering the best results possible and finding the best products for the challenge in hand. With an unparalleled collection of innovative colour products, JOICO really does have something for everyone,” explains Dan. “As we head quickly towards the festive season, hair colour becomes darker and richer with a more luxe feel. Nothing compares to a showstopping deep red color for this season.
Colouring
Created using LumiShine, the iconic Powerhouse Reds from the Marc Antoni team, the collection stays true to tone, while sounding the siren for shiny, healthy-looking, fade-resistant color. To achieve these looks, a regular trim, coupled with masques and treatments, are vital for enviable movement and shine.
Styling
Styled using the JOICO JoiWhip Foam for volume and shine and to build the foundation for the waving technique. JOICO K-Pak Color Therapy Luster Lock Glossing Oil to deliver that instant wow-factor plus powerful protection to ensure the shade will glow the distance. JOICO Heat Hero to protect the hair from the thermal assault of being tonged. Lastly, JOICO Flipturn to set and finish the style.
Credits: Color & Cut: Marc Antoni Artistic Team / Photography: Jamie Blanshard (Jamie Blanshard Photography) / Model: Jodie Elizabeth Cleminson /Products: JOICO
For more info on the brand, visit JOICO here.
