A Fusion of Elegance and Casualness Inspired by Vogue Covers

JOICO Europe, proudly presents its highly anticipated annual collection for 2024. To create
this inspiring set of versatile and contemporary images, a team of four JOICO Europe Artists,
Alberto Di Domenico, Valentina Malta, Wesley Hannes and Gregory Mastrostefano, under
the expert guidance of JOICO Creative Color Team Member Dan Spiller and JOICO EMEA
& UK Creative Director Bruno Giammattei, has crafted a collection that showcases
compelling salon-friendly techniques and dimensional color results achieved through the
creative use of the renowned JOICO color and styling portfolio.

The New JOICO 2024 Collection draws inspiration from the iconic Vogue covers created by
the legendary fashion photographer Steven Meisel. Known for his contribution to fashion
covers featuring creativity and inimitable style in the fashion industry, Meisel’s work has
become a timeless source of inspiration for the JOICO artistic team.

The collection introduces a fresh interpretation of the latest trendsetting hairstyles,
combining elegance with a touch of casualness. Styles featured include flowing long layers,
seamless bobs, and dynamic textured mullets, paying homage to the diversity of fashion
captured by Meisel over the years.

Cut: Alberto Di Domenico, JOICO Creative Artist
Color: Valentina Malta, Next-Gen Artist
Model: Zoe @ The Hairdesk

The JOICO artistic team has created bold looks centered around minimalism using a variety
of cutting techniques. The collection emphasizes volume and organic texture, offering a
sense of softness and sensuality. The hairstyles in the new JOICO 2024 Collection celebrate
the popular done/undone look, providing a perfect balance of carefree sophistication. The
models’ hair color glistens and shines with the two blonde models’ hair gently lightened
using JOICO Blonde Life and subtly toned inspired by the Pantone Color of the Year –
Peach Fuzz and using this as an undertone, the brunette model’s hair has subtle areas of
lightness to enhance the natural texture and movement of the hair.

 “For the collection, we took inspiration from Pantone Color of the year 2024 which is peach fuzz,
a fun playful hue that is extremely versatile too!”. Gregory Mastrostefano, Next-Gen Artist
JOICO EMEA and Educator for JOICO France agrees with the versatility of the color of the
year and adds, “For the last two looks, we adapted the Peach Fuzz tone and made it a
slightly darker, burnt orange tone. Taking inspiration from a few different Pantone shades
which compliment Peach Fuzz beautifully including – Sunset Boulevard, Tangerine Tease
and Deep Mahogany, we were able to create a beautiful rich look,”- Valentina Malta, Next Gen Artist JOICO EMEA and Educator for JOICO Italy states.

Cut: Alberto Di Domenico, JOICO Creative Artist
Color: Valentina Malta, Next-Gen Artist
Model: Eliza @ The Hairdesk

“Messy undone looks and textured mullets redefine
cool. It’s all about embracing imperfections and letting the hair speak volumes with effortless
style.” Alberto Di Domenico, Creative Artist JOICO EMEA and Artistic Director for JOICO
Italy adds “We did not want to make the looks too out of the ordinary, we want stylists to be
able to take inspiration from the new collection to try out on their clients in the salon. A
casual unkept look is so on trend, and we wanted to use that to our advantage,”- Wesley Hannes, Creative Artist JOICO EMEA and JOICO Belgium Educator.

 “The New 2024 JOICO Collection is a testament to our dedication to pushing creative boundaries. It brings together inspiration from the world of fashion and the artistry of hairstyling in a way that is both innovative and accessible,” – Dan Spiller, Art Director Marc Antoni fleet salon and JOICO EMEA Ambassador.
Cut: Wesley Hannes, JOICO Creative Artist
Colour: Gregory Mastrostefano, Next-Gen Artist
Model: Cristina @ The Hairdesk

“We aimed to capture the essence of Steven Meisel’s iconic Vogue covers and translate that into hairstyles that not only follow current trends but also offer salon clients an approachable and sophisticated look. The collection truly embodies the JOICO spirit of innovation and creativity,” – Bruno Giammattei, Creative Director for JOICO UK and EMEA.