JOICO is introducing a new addition to the LumiShine® range: the Dimensional Deposit Demi-Permanent Crème Shades. With these new shades colorists now have every color tool available to them within the award-winning LumiShine® portfolio – from permanent crème to demi-liquids and now demi-permanent crème color. LumiShine® Dimensional Deposit Demi-Permanent Crème Shades are the perfect way to add dimension and long-lasting effects, plus get the stunning shine that only LumiShine® delivers. With 20 luscious hues to choose from, creating dimensional color becomes simple and foolproof. This versatile, predictable formula corrects, glazes, glosses, tones and blends gray. Thanks to the Dimensional Deposit Demi-Permanent Crème Shades, colorists can weave the artistry of depth and dimension into every color creation, while restoring maximum hair health and adding shine.

The Benefits

“The new LumiShine® Dimensional Deposit Demi-Permanent Crème Shades are the perfect way to add impactful dimension that you can count on and still get that beautiful, healthy and shiny result my salon clients love. …And the gentle fragrance is such a plus to offer for a salon service!” – Zoë Carpenter, JOICO Guest Artist.

Why they are loved

Salon professionals will love the ability that LumiShine® Dimensional Deposit Demi-Permanent Crème Shades gives them in regards to contouring. They can use the shades for highlights and low-lights to define, structure and compliment a client’s face shape – always making the end-result perfectly suited to the client. They will also love the control and ease with which they can correct haircolor and reverse badly grown-out ombrés. The unique demi-permanent crème formula conditions even the most damaged hair, infusing each strand with gorgeous, rich, vibrant dimension.

• Delivers up to 2X the shine (vs. untreated damaged hair)
• Reduced combing breakage on damaged hair (when used in conjunction with K-Pak Color Therapy
   Shampoo and Conditioner vs. non-conditioning shampoo)
• 100% replenished and re-strengthened hair (vs. haircolor without Argiplex)
• Easy, foolproof, predictable results with every application
• Restores hair health, eliminating concerns about color-service damage
• Nourishing protection seals in moisture, softness, and out-of-this-world shine for up to 30
  shampoos (when followed with K-Pak Color Therapy Shampoo and Conditioner)
• Provides a gentle ammonia-free option
• Gentle, fresh fragrance include delicious notes of mandarin, iris, jasmine, sandalwood, and
  Georgia peach.

The 20 New LumiShine® Dimensional Deposit Crème Shades Are

• Natural – 3N, 6N, 8N, 10N (adds natural dimensional tones to blondes and brunettes)
• Natural Warm Beige – 6NWB, 8NWB, 10NWB (adds naturally warm beige dimensional tones to
   blondes and brunettes)
• Natural Gold – 3NG, 6NG, 9NG (adds natural gold dimensional tones to blondes and brunettes)
• Natural Ash – 3NA, 6NA, 8NA (adds natural ash dimensional tones to blondes and brunettes)
• Silver Blue – 1SB, 6SB, 8SB, 10SB (adds silver blue dimensional tones to blondes and brunettes)
• Natural Red Gold – 4NRG, 6NRG, 8NRG (adds natural red gold dimensional tones to blondes and
  brunettes)

The Technology Behind Healthy Color Magic

Most haircolor depletes Arginine—an amino acid essential to hair’s health—leaving hair dry, brittle and prone to breakage post color service. LumiShine® restores 100% of the Arginine the haircolor process strips away to repairing and protect the hair structure to restore health to hair.

• Arginine Replacement System: Unlike traditional haircolor, which depletes this vital amino acid from hair, LumiShine replenishes Arginine 100%. The result: hair is instantly re-strengthened and breakage is reduced (when used in conjunction with K-Pak Color Therapy Shampoo and Conditioner vs. untreated damaged hair).
• Patented Conditioning Complex: This conditioning shield surrounds the hair shaft to nourish and protect color-treated hair for up to 30 shampoos sealing in moisture, softness and unprecedented shine (based on laboratory testing of damages hair).
• Quadramine Complex®: Our exclusive blend of low molecular weight and size proteins (MWS 150-2500) adhere quickly and effectively to ensure maximum protection and reconstruction from the cuticle to the cortex, guaranteeing healthier-looking hair after each color service.
LumiShine® Dimensional Deposit Crème Shades RRP £9.10

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