INDOLA Relaunch the Blonde Expert Range
From cool tones to sun-kissed highlights, BLONDE EXPERT is your ultimate partner for achieving head-turning results.
The revamped BLONDE EXPERT range enables Stylists to master dazzling blonde transformations with ease, and also features dedicated care products for clients to maintain their blonde at home.
Relaunch Highlights
- Multi-Bond Hair Technology ensuring stronger, shinier, and healthier-looking hair.
- Fill service gaps and unlock fresh salon opportunities with new colour and care products.
- Performance-driven formulations a 360° Bonding System for immediate and long-lasting hair repair that’s ensured by using both BLONDE EXPERT Colour and BLONDE EXPERT Care together as a regime.
- A chic, modern design with a matte finish and enhanced colour-coding for easier use and recognition, paired with a new signature fragrance for an elevated experience.
- BLONDE EXPERT Lighteners come in recyclable packaging*; taking up less space in the salon than before
New Product Highlights
Blonde Expert Lightener 9+ White
- SAME TRUSTED FORMULA – Now in a sustainable, durable matte packaging, with double closure system for extra product protection.
New Blonde Expert Lightener 9+ Blue
- Unparalleled 9+ levels of lift with integrated Hair Bond Technology to reduce hair breakage by up to 90%.
- A brand-new scent and dust-free for a gentler application experience.
- Suitable for all techniques and hair types.
- Now offering professionals the choice of Blue or White lightener powder.
- Compatible with the Ultra Cool Booster.
New Clay Transformer
Transforms lighteners into a clay texture for precise, freehand applications without the need for foils.
Lifting Range
Sitting alongside the Highlift shades, introducing:
NEW Highlift + Blend: available in two new shades. Lifts, tones, and blends up to 80% white hair in one step . With integrated Hair-Bond Technology.
Toning Solutions
Sitting alongside the Pastel Cream Toner shades, introducing:
NEW Pastel Gel Toner: Available in five shades, perfect for quick backwash bottle applications with a smooth, easy-to-use gel texture.
Upgraded Care Assortment
Complementing the existing Blonde Expert Insta Strong Shampoo & Treatment and Insta Cool Shampoo, Treatment & Spray Conditioner, the new care range focuses on strengthening and restoring hair for a luxurious, healthy feel. Now featuring:
(NEW) Restoring Spray: A salon-essential SOS solution for extremely damaged hair. A pre-service spray instantly prepares the hair for lightening & toning services preventing hair breakage and improving the hair’s strength (in salon only).
(NEW) Leave-in Cream: A post-service cream seals cuticles reducing visible signs of damage and offers heat protection post-chemical processes (in salon only).
(NEW) Bonding Oil: Reduces breakage while repairing split ends, boosts shine, and creates a smooth, flawless finish creating a protective shield (in salon and at home usage – suitable for daily use).
360° Bonding System
Hair-Bond Technology (Colour Products) – deeply penetrates the hair fibre, forming a protective layer around bonds to prevent breakage during chemical processes.
Bond Builder Technology (Care Products) – contains inner matrix repair and structure-building properties to enhance the hair’s resilience, delivering intense repair from within while incorporating finishing products to enhance shine and smoothness. Can be customised and combined with core treatments.


