ghd aura in action
Industry influencers were invited into ghd’s uber-cool Soho studio to get up-close-and-personal with its newest dryer, ghd aura.
Guests were treated to Prosecco and scrumptious nibbles before joining the ghd team to learn about ghd aura’s ground-breaking technology. There were three zones showcasing different features using models, such as the Cool-Wall technology, and at the end of the evening attendees received their own ghd aura gift in a beautiful leather bag.
Salon owner Jamie Stevens said: “The launch of the ghd aura hairdryer at the ghd studio was amazing. It was an honour to be one of the first to see, feel, use and learn about the incredible new technology. I now can’t wait to start using it – blowdrying will never been the same again!”
Just some of the other VIP guests included Errol Douglas, Karine Jackson, Kieran Tudor, Luke Benson and Victor Pajak.
Jo Robertson, ghd Head of Education UK & ROI said: “It was fantastic to launch ghd aura to such an amazing room of industry leaders. Their reaction to the new technology was great to see. We’re so excited about sharing this with everyone UK-wide over the next few weeks.”
Other exclusive ghd gifting evenings were held in Birmingham, Dublin, Edinburgh and Manchester and there are ‘pop-up’ aura events planned for later in the spring.
