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| February 18, 2020

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FUDGE PROFESSIONAL RESTYLE LAUNCH EVENT

FUDGE PROFESSIONAL RESTYLE LAUNCH EVENT
Sam Robinson

Fudge Professional recently hosted an event for its new styling range relaunch; alongside its iconic styling products the launch includes four new exciting products – Blow Dry Aqua Primer, Aqua Shine Serum, Curl Revolution Mist and Matte Hed Mouldable.

The Night

On the night, guests were treated to 15 minutes of fame hairstyling sessions, whilst Fudge Professional Global Brand Ambassador, Jonathan Andrew was on hand to talk through the range’s restyle and the new launches that includes high performance properties, innovative textures and ground-breaking ingredients.

Fudge Professional ReStyle Launch Event 2 - www.salonbusiness.co.uk

Fudge The Rules

The venue also featured a social media photo booth space with the brand’s campaign tagline #FudgeTheRules and was the perfect opportunity for the guests to create their own shareable content. A novel Spin2Win wheel game, offered exclusive prizes such as hair colour appointments with Queen of Colour Tracy Hayes and hair cut and style appointments with Jonathan Andrew, products and more!

Right Vibe 

Ensuring the right vibe for the night, Sink the Pink were on the decks and Metal Morphosis provided ear piercings for guests. The event offered an intimate evening so guests could mingle, learn about and experience Fudge Professional, capture and share brand moments, win exceptional prizes, dance the night away and even have a complimentary piercing as the ultimate souvenir of the launch.

Fudge Professional ReStyle Launch Event 3 - www.salonbusiness.co.uk

The Theme

The spirit of the launch embodied Fudge Professional’s cool but edgy brand personality.
“The re-launched Style collection makes navigating the range more logical; hold factors are simplified from 1 to 10 and made prominent on-pack; cult favourites like Shaper are now in easy salon friendly flip-open lids and latest innovations feature high performance properties, innovative textures and ground-breaking ingredients,” comments Fudge Professional Global Brand Ambassador Jonathan Andrew.

For more info about the brand, visit Fudge Professional here.