ART ATTACK
From Haute Couture to High Street, IGORA ROYAL Opulescence from Schwarzkopf Professional brings the next big beauty and fashion trend to hair with six opulent, yet muted shades inspired by Renaissance art.
Rich, luxurious colours have been seen all over the Fashion Week catwalks and now Schwarzkopf Professional partner salons can embrace the trend; from Velvet Slate to Golden Dawn – there’s a perfect shade for every client.
Colour has been at the heart of Schwarzkop Professional for over 100 years, with IGORA ROYAL continuously setting new standards in the market to provide true colour in high definition. The leading professional colour brand has made no exception with the development of IGORA ROYAL Opulescence. The rich, yet muted shades combine inspiration from Renaissance art and royal fashion to create the next must-have look after pearlescent and nude colours.
“It’s unlike anything in the existing portfolio, these brand-new shades offer the most incredibly rich and sophisticated tones that are going to be an absolute hit with my clients,” states Lesley Jennison, Global Colour Ambassador for Schwarzkopf Professional.
IGORA ROYAL Opulescence is available in six shades inspired by the pigments used by Renaissance masters – enabling hairdressers to create multi-tonal on-trend looks, as seen in this season’s Essential Looks Collection.
3-19 Dark Brown Cendré Violet (Velvet Slate)
5-67 Light Brown Chocolate Copper (Royal Russet) 6-78 Dark Blonde Copper Red (Fiery Copper)
7-48 Medium Blonde Beige Red (Powder Blush) 8-19 Light Blonde Cendré Violet (Sheer Mauve)
9-57 Extra Light Blonde Gold Copper (Golden Dawn)
Thanks to the Renaissance Painting Technique, Schwarzkopf Professional partner salons can now offer two dedicated IGORA ROYAL Opulescence services to their clients:
1. Natural Illumination Service
A sophisticated combination of IGORA ROYAL Opulescence shades can be applied in a cross-diagonal way to create a ‘lit from within’ illuminated effect, giving the hair depth and rich elegance. The 3D effects can be achieved with the innovative Schwarzkopf Professional ColorMelter Palette and Sponge.
2. Soft Illumination Service
A refined combination of complimentary IGORA ROYAL Opulescence colours can be applied with a chevron-inspired technique to create soft depth and texture with a sensual feel. This form of 3D effect is brought to life with the Schwarzkopf Professional ColorMelter Palette and Schwarzkopf Professional Painting Brush.
“It’s really important that we show how catwalk trends can be translated into ready-to-wear looks that real women will love,” says Rossa Jurenas, Schwarzkopf Professional’s North American Colour Director.
Both IGORA ROYAL Opulescence colour services can be watched on the Schwarzkopf Professional YouTube channel via youtube.com/schwazkopfpro; Lesley Jennsion demonstrates the Natural Illumination Service, whilst Rossa Jurenas, showcases the Soft Illumination Service.
With the easy adaption of key trend looks and low maintenance up-keep, IGORA ROYAL Opulescence is suitable for a wide range of clients; perfect for hairdressers looking to add a touch of luxury to everyday colourations.
IGORA ROYAL Opulescence is available from March 2017 in Schwarzkopf Professional Partner salons.


