Luxury haircare brand, ALTERNA, distributed by Salon Promotions Ltd, share the news of their new Caviar-Anti Aging Clinical Densifying collection claims.

The Clinical Densifying collection, part of ALTERNA’s Caviar Anti-Aging range, is formulated with luxurious Caviar extract that is rich in Omega fatty acids, vitamins and minerals to help defend and protect against factors that cause hair to feel and look older: physical, chemical, and natural aging.

The line, which includes four products (Shampoo, Foam Conditioner, Styling Mousse and Scalp Treatment) is formulated with Red Clover Densifying Complex to give the appearance of thicker-looking hair and is clinically proven to provide a significant boost to hair texture and thickness with regular use. Best for those with thinning hair and give the appearance of fuller, thicker hair.

New Claims Are:

• 92% of Participants reported they saw an improvement in the appearance of their hair thickness and fullness when evaluated by a licensed cosmetologist after 6 months*
• 90% of Participants reported they saw less fall-out after 6 months***
• 90% of Participants reported hair was less prone to shedding after 6 months***
• 87% of Participants reported their hair appears thicker after 4 months***
  *based on a 6-month clinical study with 39 Participants.
  ***based on a clinical study with 39 Participants.

Further Helping Clients
“We are really excited about the new ALTERNA Caviar-Anti Aging Clinical Densifying collection claims. The collection was already a huge hit amongst salons and their Clients, and these new claims give Stylists some further data to share with Clients who may be looking for the perfect product range to help with any hair thinning and shedding issues they may be having and who are looking to achieve a healthier scalp and fuller, thicker hair,” – Jack Hutchinson, Commercial Director at Salon Promotions Ltd.

 

Caviar-Anti Aging Clinical Densifying Collection Products:

Caviar-Anti Aging Clinical Densifying Shampoo
A gentle cleansing treatment formulated with a soothing texture to cleanse the scalp, eliminate impurities and build-up, and give the appearance of fuller, thicker hair. This clinically tested densifying shampoo is perfect for thin hair. 250ml RRP £45.15.

Caviar-Anti Aging Clinical Densifying Foam Conditioner
A gentle self-foaming conditioner that infuses weightless, nourishing moisture to delicate, thinning hair for healthy body and movement. Perfect for fine hair. 240g RRP £45.15.

Caviar-Anti Aging Clinical Densifying Scalp Treatment
A gentle daily leave in scalp treatment with a lightweight texture that gives the appearance of denser, fuller looking hair. 125ml RRP £53.50

Caviar-Anti Aging Clinical Densifying Styling Mousse
A lightweight, densifying mousse that thickens and strengthens hair while helping to prevent breakage. Perfect for fine hair. 145g RRP £35.85

More Info
Explore The Clinical Densifying Range: alternadirect.co.uk/collections/caviar-clinical-densifying
Available at www.alternadirect.co.uk / www.salonpromotions.co.uk