Keune updates its men’s product line
1922 BY J.M. KEUNE IS UPGRADED TO MEET EVERY MEN’S NEED.
Back in 1922, Jan Keune took his ambition and turned it into a hair care brand. Now his son and grandsons have bottled his courageous spirit for stylish & bold men everywhere. 1922 by J.M. Keune is a tightly edited collection of premium grooming staples. Made in the Netherlands, enriched with homegrown ingredients, and perfected by science.
With 2025 marking a new perspective on men’s beauty and the global hair care market projected
to triple over the next two years (Statista), Keune is shifting its focus from traditional barber-centric offerings to a more inclusive approach, aiming to serve all hair professionals worldwide.
UPDATED PACKAGING
Among opening new horizons for men’s hair care by broadening its perspective, Keune features a modest yet impactful 25ml increase in all jar-packaged products. This move isn’t just about offering
more value for money—it’s also about reducing its unnecessary impact to the environment and economy by switching to jars made from 100% recycled plastic.
ALL GROOMING NEEDS SATISFIED
The 1922 by J.M. Keune range offers a complete hair care portfolio for men: Care: The foundation of every routine with essential cleansing and nourishing products. Style: Powerful styling tools that cater to every hair need, from classic to cutting-edge looks. Beard: Elevates the grooming game with refined fragrances, and much more!
Discover the full collection at your Keune salon or keune.com
