Discover Fudge’s new care range featuring ten new shampoo and conditioner SKUs, each now with re-bonding Opti-Plex™ Technology and 24 HR FRAGRANCEFUSE™, ensuring each hair strand is enveloped in a fragrance infusion lasting 24 hours.

Feeling Broken?

• Daily brushing
• Chemical processing
• Damage from heat appliances
• Environmental damage
• General ageing

Let’s Bond

Damage causes gaps in each strand’s cuticle, leaving hair feeling coarse. Introducing Fudge’s repairing hair hero: Opti-PlexTM Technology. Its unique bond-building complex:
1. Settles into the gaps in your cuticles
2. Builds new bonds inside the core of the hair
3. Repairs hair’s natural protective shield
4. Regenerates and smooths each and every strand
#SMOOTHOPERATOR

Don’t Fade Away

Colouring your hair leaves hair cuticles open, allowing colour molecules to escape!
The solution? – Lock it up and throw away the key for 30 washes! Fudge’s unique Colour Lock technology smooths the cuticle trapping your colour in. Colour is locked from fading for 30 washes.

Clean Blonde Damage Rewind Shampoo

This dual-force shampoo contains our max-strength violet micro-pigments that instantly knock out brassy tones, whilst our unique Opti-PLEX™ technology penetrates deep into the hair’s core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.

Clean Blonde Damage Rewind Conditioner

For hair that’s blonder, stronger and smoother. This dual-force conditioner also contains our max-strength violet micropigments that instantly knock out brassy tones, whilst our unique Opti-PLEX™ technology reconstructs bonds and the specialised HairGuard™ complex targets cuticles to seal them shut in just ONE wash!

Cool Brunette Blue-Toning Shampoo

Cool Brunette Shampoo contains our max-strength blue micro-pigments that instantly knock out unwanted red and orange tones from brunette hair, whilst our unique Opti-PLEX™ technology
penetrates deep into the hair’s core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.

Cool Brunette Blue-Toning Conditioner

For hair that’s cooler, deeper and stronger! This dual-force conditioner contains our max-strength blue micropigments that instantly knock out unwanted red and orange tones from
brunette hair, whilst our unique OptiPLEX™ technology penetrates deep into the hair’s core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.

Damage Rewind Reconstructing Shampoo

SOS emergency, Damage Rewind to the rescue. Give your tired, broken hair a lifeline with our advanced Damage Rewind Reconstructing Shampoo. Our unique Opti-PLEX™ technology penetrates deep into the hair’s core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.

Damage Rewind Reconstructing Conditioner

Stop damage in its tracks with our advanced Damage Rewind Reconstructing Conditioner. Our unique Opti-PLEX™ technology reconstructs bonds throughout the hair, whilst our
specialised HairGuard™ complex targets cuticles and seals them shut in just ONE wash!

Xpander Gelee Shampoo

Bulk up your body in an instant! Our Xpander Gelée Shampoo leaves your hair instantly airy and volumised all day long. Infused with Caffeine and Ginseng to help stimulate scalp and hair follicle
growth, whilst out unique Opti-PLEX™ technology strengthens the hair from the inside out for touchably soft fullness

Xpander Gelee Conditioner

Our Xpander Whip Conditioner creates 180% visibly thicker, denser hair with style that lasts all day long. Infused with Fibre-dense Technology that coats each strand to boost volume without
the frizz, whilst Opti-PLEX Technology™ strengthens the hair from the inside out for touchably soft densification.

Luminizer Moisture Boost Shampoo

Hydration so light, all you will feel is great h-AIR. Our Luminizer Moisture Boost Shampoo is specially formulated with our featherlight micellar oil complex that gently cleanses, moisturises and
illuminates each strand, whilst the unique Opti-PLEX™ technology strengthens hair from the inside out for contoured perfection.

Luminizer Moisture Boost Conditioner

Our Luminizer Weightless Conditioner contains our superior Smoothing-Swish™ Technology that binds to each strand of hair to keep hair soft, full of life and frizz-free for 48 hours, whilst our unique Opti-PLEX™ technology strengthens hair for contoured perfection.

Visit Fudge Professional here to find out more.