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| June 24, 2021

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185 ghd House Virtual Doors Now Open

185 ghd House Virtual Doors Now Open
Sam Robinson

Today, in celebration of 20 years of good hair days, cult British hair tool brand ghd (good hair day) unlocks the doors to 185 ghd house, a virtual 360 3D environment where guests explore, interact and access exclusive content in a hyper real environment. This unique digital experience showcases ghd’s iconic designs, life-changing technology, catwalk hairstyles and professional expertise.

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What To Expect

Inside 185 ghd house, 6 virtual rooms can be explored for the first ever fully immersive hair experience. From the virtual salon space, where you will meet and interact with our global ambassadors in virtual avatar form, discover new hair looks and the tools the experts hero. Venture through to the tech lab, to see for the first time the real-life experiments that take place everyday in the ghd R&D labs in Cambridge, where scientists develop ghd’s life-changing products and tech. Celebrate 20 years of iconic hair looks, capture yourself in the content studio with 5 ghd filters and gain exclusive access to ‘behind the scenes’ at fashion week.

ghd Shop

Don’t leave before visiting the ghd shop, where the new Couture-Collection in celebration of 20 years of ghd and other hero products will be available. 185 ghd house allows guests to create their own journey, escaping reality and opening up a whole new virtual hair world. Welcome to 185 ghd house!

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Guests will have the opportunity to purchase the new limited edition Couture-Collection launched exclusively to mark the 20 year anniversary. With a unique ombré chrome design with exclusive ghd 20th anniversary hallmark, the range features the award-winning platinum+ styler that predicts your hair’s needs, the iconic ghd gold™ styler and the professional’s favourite ghd helios™ hair dryer.