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| June 24, 2021

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Chroma ID custom-mixed bonding colour masks extends its shade range

Chroma ID custom-mixed bonding colour masks extends its shade range
Sam Robinson

Even the best cared-for colour can fade in-between salon appointments – hair washing, or heat styling can all lead to faded and flat, muted tones. But what if you could keep that colour vibrant, glossy and healthy at all times? With Chroma ID at-home bonding masks, your colour can be refreshed in-salon and then effortlessly maintained at home!

Chroma ID

Chroma ID is Schwarzkopf Professional’s first semi-permanent mix and tone colour system with Integrated Bonding Technology, developed to create tones from subtle to bold – with 100% colour flexibility and no damage.

ChromaID coral - www.salonbusiness.co.uk

30 New Shade Recipes

Originally launching with only 6 shades available for clients to take home, Chroma ID have extended the at home colour possibilities with 30 new shade recipes. With Chroma ID, colour can be as unique as you are, it’s all about that personal touch, from when you’re in the salon right through to at home maintenance.

Take Home + Use

The process couldn’t be simpler, the hairdresser will mix the bespoke at-home bonding mask in salon for each individual client to take home and use. The client will then apply the bonding mask on pre-washed and towel dried hair, leaving on for 3-15 minutes depending on the stylist recommendation and the colour refresh should last between 5-12 washes. Now there’s no excuses for not maintaining that salon-fresh colour!

The new Chroma ID Bonding Masks will be available from June and retail at £24.75 / €26.95. For more info about the brand, visit Schwarzkopf Professional here.