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| April 19, 2026

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Winners of the ALFAPARF Milano Professional Next Color GenHAIRation Award Announced

Winners of the ALFAPARF Milano Professional Next Color GenHAIRation Award Announced
Sam Robinson

The winners of the ALFAPARF Milano Professional next colour genhairation award were announced at a ceremony at proud in London on Sunday 15 October 2023.

The competitors and their models flew in from all around the world to compete in the competition, which sees the winning colour joining ALFAPARF Milano Professional product shade portfolio. Jimmy Gonzalez from Guatemala took the top spot, Bianca Bakas from Australia was runner up and Luis Alberto Herrara Gonzales from Mexico took third place.

Other Finalists

  • Mikey Noir, United Kingdom
  • Amanda Hogan, Ireland
  • Marisa Daniela Lima Martins, Portugal
  • Amber Maynard, USA
  • Nicole Antonia, Brazil
  • Daniele Potirniche, Italy
  • Yosdy Yamilet Ortiz Acosta, Ecuador
  • Elena Vintu, Romania 

“I drew inspiration from the cold climate of the beloved region I live in, Guetzaltenango in Guatemala. This cool-toned shade evokes feelings of confidence, courage, extroversion and originality. I am very happy to receive this award and I’m so grateful for being here,”-  Jimmy.

ALFAPARF Milano Professional_Next Color GenHAIRation_Winner_Jimmy Gonzaělez - www.salonbusiness.co.uk

“The standard of entry was incredibly high, and it was a very tough decision as everyone had done such an amazing job in creating their own shade ALFAPARF Milano Professional colours. However, the winning colour, a stunning ice cube blue, was beautifully executed, eye-catching and brings something fresh and new to ALFAPARF Milano Professional shade portfolio,”- Judges. 

ALFAPARF Milano Professional_Next Color GenHAIRation_Winner_2023 - www.salonbusiness.co.uk

Find out more about the brand at ALFAPARF Milano  Professional