WESTROW WORK
The recent journey took Westrow Director, Steve Rowbottom, Westrow Artistic Team Technical Director, Jenny Pelter, and Westrow Education Director, Leanne Brown, to Tel Aviv to deliver a three-day educational programme in the cosmopolitan city.
Over 300 guests from L’Oreal Professionnel independent hairdressing groups, high-profile accounts, and the Israel L’Oréal Professionnel ID Artist Team enjoyed an up-close-and-personal insight into the trends and techniques that have put Westrow at the forefront of creativity and innovation over the years.
The Westrow Artistic Team are key educators for L’Oréal Professionnel, constantly traveling within the UK and overseas to showcase their collective knowledge and skills.
Education is key to the brand’s growth strategy and Westrow was awarded with the prestigious Hairdressers Journal International’s British Hairdressing Business Award for Training at the end of last year. Further proof that the brand is delivering an educational agenda that is well recognised both in the UK and internationally.
Said director Steve Rowbottom of the event: “As a hairdresser it is of the utmost importance that you continue your education and expand your knowledge.
“Visiting Israel gave us another opportunity to share the story behind our brand and to showcase the creativity that is at the heart of what we do and has made us an award-winning business over the last 29 years. The feedback we received was incredible and we look forward to working on more events of this nature in the future.”
