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| May 19, 2025

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Wella Professionals & ghd Elevate Victoria Beckham’s AW25 Paris Fashion Week Show

Wella Professionals & ghd Elevate Victoria Beckham’s AW25 Paris Fashion Week Show
Sam Robinson

In partnership with lead Hairstylist Anthony Turner.

Effortless yet considered was the focus backstage, with an emphasis on strong and hair. This season Victoria and Anthony opted for a smooth side parting, gathering longer hair into a low, undone pony.

wella products and ghd tools

Product

Wella’s ULTIMATE REPAIR products prepared the hair, delivering fast***, inside-out repair that strengthens, smoothens, and restores shine to damaged hair. This innovative formula rebuilds bonds from within, replenishes the hair’s exterior, and provides up to 99% less breakage and 12x smoother results, making it the ultimate haircare partner for the runway. The models’ stunning looks were perfected with the newly launched ULTIMATE SMOOTH Miracle Oil Serum, which offers heat protection while nourishing their hair in just 30 seconds. The result is irresistible smooth and healthy locks, with 96 hours frizz control to keep their styles flawless beyond the end of the show.

Tools

The new ghd chronos TM max styler and its innovative technology identifies the users’ styling motions and reacts by delivering the right amount of power into the plates to maintain the optimum temperature of 185°C to a new ‘higher level’ of precision.

  • 85% larger plates1,
  • Delivers 3x faster styling2 for HD results that last 24 hours3, saving precious time backstage.
  • Creates flawless, up to 90% more mirror like shine hair, with no extreme heat damage4.
  • Reduces frizz by 2.5×6.
  • Close-edge plates mean you can now get closer to the roots when styling for perfect root-to-tip results.

VB AW25 PFW

“This season, we embraced a fresh, effortless hair look with a sleek, low ponytail and smooth side part—strong yet undeniably feminine. We achieved this with Wella Professionals’ Ultimate Repair Range and the new Ultimate Smooth Miracle Oil Serum, nourishing and replenishing the hair, then finished styling with the new ghd Chronos Max.” – Victoria Beckham.

VB AW25 PFW

“I loved working with Victoria Beckham to create the look for her AW25, which is fresh and effortless, to match the mood of the collection. We mixed a feminine, yet strong look and opted for a side parting and low and clean ponytail. To nourish and repair damaged hair we used Wella Professionals and GHD – my go-to brands backstage,” – Anthony Turner, Lead Hairstylist.

VB AW25 PFW

Anthony’s Step By Step

STEP 1: Apply ULTIMATE REPAIR Miracle Hair Rescue on damp hair
STEP 2: Followed by ULTIMATE SMOOTH Miracle Oil Serum to the hair
STEP 3: Next the hair was dried with the ghd helios and then prepped with the ghd chronos max
STEP 4: Final step was the ghd curling tongs on some girls, setting with Wella Professionals Mistify Me Light.

VB AW25 PFW

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