British professional hair-styling tool brand ghd, has partnered with top hair stylist, Eugene Souleiman to create PERFECTLY IMPERFECT TEXTURE for the iconic British fashion designer Stella McCartney, as seen on the Stella McCartney AW22 Fashion Week catwalk in Paris.

Inspo

The Stella McCartney Winter 2022 collection celebrated iconic American artist Frank Stella, one of the most important painters and sculptors of his generation. Introduced as Stella by Stella, the top floor of the Centre Pompidou set the stage for this cohesion of art and fashion. The collection reflected Stella woman who are both creators and collectors – turning pragmatic staples into effortless wearable art. In partnership with ghd, Eugene Souleiman and his team worked to create ‘perfectly imperfect’ textured hair look, inspired by the everyday ‘Stella McCartney woman’ who heroes individuality and working with their own natural textures.

 

Good in Your Skin

“This season’s trend champions individuality and feeling good in your own skin. We wanted to create hair that resembles the Stella McCartney woman who is fast-paced, sexy and confident. Perfectly imperfect texture works with the girls natural hair, which is then enhanced using ghd’s products. The hair has a sense of integrity, mystery and lustfulness about it”. Eugene Souleiman – session stylist.

Natural Look

I loved the effortlessly natural look ghd’s tools created for my STELLA BY STELLA runway show. This truly encapsulated the attitude of our Stella woman and paired with our Winter 2022 collection’s artistic perspective.” Stella McCartney.

AS SEEN ON THE STELLA MCCARTNEY CATWALK, THE PERFECTLY IMPERFECT LOOK IS HERE TO STAY. THINK SLEEK FRINGES, CURLY BUZZ CUTS OR LIVED-IN TEXTURE WITH A SENSE OF PUT-TOGETHERNESS THAT YOU EXPECT FROM THE STELLA MCCARTNEY GIRL. IT’S ‘I WOKE UP LIKE THIS HAIR’ WITH A POLISHED FINISH.

Get The Perfectly Imperfect Textured Look

BY EUGENE SOULEIMAN
“As a designer, you can either create clothes designed for fantasy or reality – Stella designs for reality and therefore it’s essential the hair is both achievable and luxury by working with the girls natural texture”. Eugene Souleiman – session stylist.

PREP

1) “To achieve the look today we prepped the hair with ghd bodyguard heat protect spray (RRP £18) to protect the hair and add shine to the final look”.

STYLE

2) “For those with naturally curly hair, we used the ghd helios professional hairdryer (RRP £179) and diffuser attachment to add texture”.

FINISH

3) “We then used the new ghd curve thin wand (RRP £139) to define and contour natural curls. To create a natural finish, we placed the thin wand on the curve where the curl begins, and curl in its
natural direction. This way the integrity of the curl is not compromised but is defined”.

ghd

“For those with a straight-sleek finish, we used the ghd unplugged styler (RRP £299) to tame any fly-aways and finished with the ghd perfect ending final fix hairspray (RRP £14.95) to keep the hair texture to promote natural movement”.

Backstage

I loved working with ghd backstage this season, as their diverse range of tools allowed me to work and enhance the models natural textures. For those with naturally curly hair, the ghd Thin Wand helped to define and contour natural curls, or for those with straight free-flowing hair, the ghd platinum + helped to tame any fly-aways”. Eugene Souleiman – session stylist

Watch ghd in action backstage at the Stella McCartney AW22 show here.