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| April 28, 2026

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KeraStraight Archives -

Silicones in Hair Products

July 29, 2021 |

Silicones in hair products have gathered a bit of a bad reputation over … Read More

KeraStraight Is Celebrating 10 Years

March 24, 2019 |

2019 marks the 10th anniversary of iconic British brand, KeraStraight. Founded by Jez … Read More

Review: The Trevor Sorbie INNOluxe + KeraStraight Cocktail

October 24, 2018 |

The INNOluxe V2 range is one of the most adaptable services to work … Read More

Cocktail Hour with INNOluxe + KeraStraight

October 9, 2018 |

The INNOluxe V2 range is one of the most adaptable services to work … Read More

Christmas Gift Guide: KeraStraight

November 22, 2017 |

Whether your hair type is too curly, hard to manage, dry, damaged, or … Read More

New beginnings

November 6, 2013 |

KeraStraight UK Art Team headed to Saks Academy in Covent Garden for their … Read More