LFW SS26: Susan Fang X Authentic Beauty Concept

Symbiotic Textures and Directional Shapes inspired by Nature.     For the Susan … Read More

LFW SS26: Rory Williams Docherty X Authentic Beauty Concept

Lead Hair Artist Richard Phillipart was inspired by stories of Aotearoa’s rugged coastline. … Read More

PFW SS26: Chloe X Authentic Beauty Concept

CHLOÉ AND AUTHENTHIC BEAUTY CONCEPT UNITE IN A CELEBRATION OF NATURAL CONFIDENCE

The … Read More

LFW SS26: Authentic Beauty Concept  X Roksanda

High Gloss Hair Looks Inspired by Sculpture and Form.

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LFW SS26: Authentic Beauty Concept X Erdem

For the Erdem SS26 show, hair echoed the collection’s dreamlike world with the … Read More

Got 5: The Unsung Hairdressing Superpower – Listening

As part of Authentic Beauty Concept’s Replenish Relaunch, renowned hairstylists and brand advocates … Read More

Authentic Beauty Concept Relaunches Replenish Range

The Authentic Beauty Concept Replenish Range provides deep nourishment and protection to your … Read More

LFW AW25: Authentic Beauty Concept at Roksanda

Sculptural Elegance Meets Feminine Fragility.

Roksanda’s latest collection showcased bold and exaggerated shapes … Read More

LFW AW25: Authentic Beauty Concept at Erdem

Authentic Beauty Concept partnered with Global Creative Advocate Anna Cofone to craft innovative, … Read More

ABC x LFW AW25: Chet Lo

High-Gloss Texture Meets Avant-Garde Edge.

Titled, ‘Modern Antiquity’, Lo reimagines traditional Asian iconography … Read More