#SBColourFest: AW25 Trends From Josh Wood Atelier
From heritage inspired hues to timeless cuts re-imagined, Creative Master Colourist Jason Hogan and Principal Stylist Mike Mahoney of Josh Wood Atelier unveil the key colour and styling trends that will define the season.
A/W 2025 Colour Trends by Creative Master Colourist Jason Hogan at Josh Wood Atelier.
Not looking at colour as the singular hair accessory but taking into account the clients clothing and general colour palette her make up creating something very custom within these trend elements, a spirited mix up of past hair colour eras to make their whole look seem very cohesive, polished and put together yet at the same time all seeming very effortless and deliciously London.
Heritage Homage
Titian and rich golden blondes an homage to the 70’s show’s that became household names all very shade on shade and wearable.
Inspo: Elizabeth Montgomery and Tanya Roberts
Glossy Brunettes
Glossy deep brunettes with reflects of gold, hair is lustrous and easy to maintain plucked from 80’s vogue archives. Champagne Blonde Gloss (with highlighted hair) to add golden & warm tones through the hair. Chocolate Gloss (for un-highlighted hair) to enhance the deep, chocolate brunette tones
Inspo: Janice Dickenson and Brooke Sheilds
Copper & Strawberry Blondes
Palest copper and strawberry reminiscent of early 90’s screen sirens, textured with tone on tone elements for added drama. Copper Gold Gloss to enhance those with red/copper red tones through the hair.
Inspo: Nicole Kidman and Julia Roberts
AW25 Styling Trends by Principal Stylist Mike Mahoney at Josh Wood Colour.
Polished Natural Look
As we come out of the summer months and onto the cooler months, people usually tie their hair up to get it out of the way for the heat. But in the cooler months we can see that the trend is the Polished Natural Look The idea behind this is applying products through the hair to define natural curls and texture but also combing through the roots so that the roots are a little straighter but you have the ends more of your natural texture to give it a more polished feel.
Fringes
Fringes always generally come back in the winter seasons. The reason behind this is that it’s not has not and it’s easier to wear on a daily basis. Thinking of a Jane Birkin bang or a Bridget Bardot bigger bang moment.
The bob
Like with the fringe, the bob always comes back around during the winter season – the colder weather brings more layers and through that the bob always emerges. There are many iterations of the bob like the “Lob” (Long Bob), the French bob, the Italian bob etc. A bob is a bob, whether it’s shoulder length or just below the jawline. Coupled with a bang, you have a very timeless, chic, look that’s very effortless.
For more AW25 trend inspo, follow @joshwood on Insta.
