LFW SS26: Simone Rocha X Bumble And Bumble

Sam Robinson
On September 29, 2025

Embracing the spirit of rediscovering your teenage self – playful, a little rebellious, and tinged with nostalgia.

Led by Holli Smith using Bumble and bumble, hair at Simone Rocha SS26 was packed with whimsical details such as loose ponytails, retro roll-inspired bunches, and imperfect partings. All giving lived-in intimacy that felt curious and effortless.

Partings

Hair was parted with a pinky finger for a natural, undone effect, with Bumble and bumble Thickening Spray and Surf Spray applied at the roots and set with single prong clips to create airy volume and delicate, childlike “sprouts.”

Ends
These were left light on product to keep movement natural, while roots carried more structure and texture.

Key Styles

A two-tier ponytail tied loosely at the top to reveal the clothes beneath, and playful “croissant” bunches that nodded to retro rag rollers with a modern, youthful twist.

Finishing Touches

Achieved with Bumble and bumble Styling Oil for gloss, Prep Primer to refresh hair before the show, Dryspun Texture Spray for instant lift, and Spray de Mode for a soft hold that kept face-framing pieces perfectly in place.

DIARY OF A TEENAGER: GET THE LOOK

• Step 1: Part hair with a pinky finger for a natural undone effect, and mix Bumble and bumble Surf Spray plus Bumble and bumble Thickening Spray at the root for airy volume.

• Step 2: For a nod to retro rag rollers, roll hair upwards from ends to mid-lengths, before using Bumble and bumble Styling Oil to gloss the remaining hair. Bumble and bumble Spray de Mode will finish the look for light hold to keep everything in place.