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| April 16, 2026

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Salon Promotions becomes UK exclusive distributor of ALTERNA products

Salon Promotions becomes UK exclusive distributor of ALTERNA products
Sam Robinson

Leading professional haircare distributor, Salon Promotions, announces its exclusive distribution of ALTERNA haircare products in the UK. Salon Promotions have been successfully distributing Alterna in the North of England for over a decade and are delighted to be able to bring this visionary brand to salons across the UK as of January 2023.

Experience

With over 13 years of experience in providing high-quality haircare and styling products throughout salons across the UK, ALTERNA is another game-changing brand to add to Salon Promotions’ exciting array of hair products for stylists and hair enthusiasts.

Exclusive Distributor

Neil Capstick, MD of Salon Promotions comments: “We are delighted to be kickstarting our 2023 at Salon Promotions as the exclusive distributor in the UK for such a prestigious product brand, ALTERNA.

Plans

“We have an exciting year ahead with our plans to expand the reach of ALTERNA and can’t wait to marry our expert-led advice with their high-quality, innovative products to achieve some fantastic results. Alongside new product launches, we’ll be working on rolling out a number of activities in order to showcase ALTERNA haircare and can’t wait to see how this goes throughout the year.”

Commercial Manager of EMEA ALTERNA, Markus Greulich stated: ‘Finding the right partner for our UK audience is a decision of such importance; we’re confident this will be a long and successful relationship.”

For UK-based salons eager to bring ALTERNA onboard for 2023, look no further and head over to https://www.salonpromotions.co.uk/brands/alterna to learn more.