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| February 19, 2020

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Sam Robinson

R+Co is now proud to announce its Leaping Bunny certification, displaying the logo on all of the brand’s packaging to represent their commitment to a non-animal testing policy.

Sending A Message

“We want to send a message to both the hairdressing community and greater world that you can have healthy, beautiful hair without testing and harming animals. As a company, R+Co has a platform to create awareness – to prove through masterful formulation, performance and kindness, that there is a better way. We want to be the leaders that steer our industry toward doing what’s right.” – Thom Priano, Celebrity Men’s Stylist and Co-Founder of R+Co

Strong Believers

“’Fitting in with our brand ethos, we welcome the leaping bunny status, as we’re strong believers in being kinder to the planet, our choices include sustainable packaging in addition to no other option but cruelty free products.” – Pont Smith, owner of ‘bebop’ salon

The Logo

In the past, the term “cruelty-free” had a vague definition that led companies to design their own bunny logos and set of guidelines, without the participation of animal protection groups. In response, eight national animal protection groups joined forces to form the Coalition for Consumer Information on Cosmetics (CCIC), which promotes a single comprehensive standard and only internationally recognized logo of its kind, the Leaping Bunny Logo.

Availability: REBEL BEAUTY BRANDS LTD R+Co products are formulated without parabens, sulfates, mineral oil, petrolatum. Vegan, cruelty-free and gluten free.