Authentic Beauty Concept continues as the preferred Hair Partner for Chloé SS25 Show at Paris Fashion Week.

For the third consecutive season, Authentic Beauty Concept returns as the official hair sponsor for the Chloé Spring/Summer 2025 show at Paris Fashion Week. Bringing their signature touch of natural elegance and effortless style, Authentic Beauty Concept is back to ensure that the Chloé runway radiates with beauty – this time with a fresh, 70s-inspired twist.

Leading the hair team once again is none other than Gary Gill, the visionary Key Artist behind this season’s hair looks, supported by Authentic Beauty Concept Advocates Said Rubaii, Daniele Dragotta, and Jillian Gabiou. Together, they executed the creative concept with effortless expertise. Gary’s collaboration with Authentic Beauty Concept has been nothing short of magic, and this season’s show promises to be no exception. He’s no stranger to Chloé either, having brought his creative vision to life in previous shows, earning a reputation for his laid-back, yet polished styles.

Inspiration
“Very undone, loose, and effortless. Think of a chic girl, with a night-after vibe, who’s spent the day shopping at the market, all while channeling a contemporary 70s feeling.” The Amplify Spray Conditioner was the key product for this look. To create as much natural movement and curls as possible, this lightweight moisturising spray was used generously, giving the hair a great texture and enhancing the effortless, natural volume. To break it up, the finished look was completed with the Airy Texture Spray, adding lightness and definition. This year’s look captures the free-spirited essence of the “Chloé woman”, blending a cool, slightly disheveled aesthetic with just the right amount of polish to make it feel modern and chic,”- Gary. 

Authentic Beauty Concept, known for its clean, sustainable, and vegan products with professional performance, is the perfect partner for Chloé’s runway vision. Their holistic approach to haircare, which embraces natural textures and authentic beauty, resonates perfectly with the carefree and confident vibe of this collection. The synergy between Chloé, Gary Gill, and Authentic Beauty Concept lies in their shared commitment to a simple, premium aesthetic—effortless texture and an airy finish are central to the looks they create. Together, they’re crafting styles that move away from rigid perfection, instead celebrating individuality and self-expression through natural, refined elegance.

After the Chloé SS25 show concluded, the hair looked as effortless as it was beautiful—a true reflection of the partnership between Authentic Beauty Concept and Gary Gill’s creative genius.

About Gary Gill
Gill’s work is heavily influenced by music and youth culture as he spent his teenage years immersed in the punk movement in Brighton. After moving to London at the age of 16, he became involved in various club scenes, from New Romantic and Goth to Rave, Hip Hop, and Ska. His unique background has shaped his approach to hair, where he blends subcultural references with a modern, editorial edge. Known for his meticulous attention to detail and his ability to create effortless, yet striking hair looks, Gill’s signature style often emphasises natural texture and movement, bringing a raw, yet polished finish to the runway.

AUTHENTIC BEAUTY CONCEPT is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty – the #authenticbeautymovement is a community that believes in the same shared values.

You can also join and connect with the AUTHENTIC BEAUTY CONCEPT community online via @authenticbeautyconcept on Instagram.