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| January 26, 2020

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Organic Colour Systems 2018 Rebrand

Organic Colour Systems 2018 Rebrand
Rebecca Parker

Pioneers in natural and organic, salon professional hair colour, care and styling since 1990, Organic Colour Systems are entering 2018 with a refreshing new brand image and outlook on their sector of the hairdressing industry.

A Brand New Look

Evolving and improving their existing branding, Organic Colour Systems will be revealing a brand new look and tone that truly represents the brands ethics, performance and capabilities. The new brand identity is focused on allowing them to broadly showcase their innovative range and how they can make an effective and positive impact in the hairdressing industry as we know it.

Much More Modern

The brands message hierarchy, key words and statements will be a main focus as well as the basics including colour palettes, typography and logos, which will also be adapted. Claire Payne, Marketing Manager comments, “We’re moving away from the cliché green and earthy styling, to a much more modern, trendy and sophisticated look, placing real emphasis on our tone of voice and adding value to our customers and the hairdressing industry through exciting, engaging and educational content”.

Loved By Those Who Live Greener

Organic Colour Systems have been a green and ethical brand right from the beginning, the extent of this has grown alongside the lifestyle choices of those seeking a more natural and greener way of living, which has become a mainstream choice in recent years. “Traditionally we have been a brand favoured by hairdressers and their clients who typically live greener, ethical and more holistic lifestyles and who are looking for products which meet these values. However, over the past 7 years we have shifted further than ever into the mainstream, particularly as people have become generally more concerned with their health and wellbeing. Brands who provide cleaner, healthier products are more in favour than ever before and as such the threat from competitors claiming to offer something healthier has never been greater”- comments Claire.

A Little More Info

Organic Colour Systems are excited to present this new image and watch it take form throughout their different business channels. Organic Colour Systems now distribute worldwide to over 40 countries, supplying thousands of salons with high performance natural hair colour and care. All products are manufactured in the UK in the heart of the New Forest.

Visit the new new site here.