Olivia Garden X Think Pink Europe
Its the 7th year in a row that Olivia Garden has collaborated with Think Pink Europe, an international non-profit dedicated to raising awareness and supporting those affected by breast cancer.
This long-standing partnership continues to highlight Olivia Garden’s belief that hairdressing doesn’t just stop at hair, it’s also about connection, care, and making a difference.
Donating
Through the Think Pink collection, Olivia Garden is donating €1 for every Fingerbrush sold and €5 for every Scissors Kit sold to Think Pink Europe. These contributions help fund vital programs that provide nonprofit breast cancer organisations across Europe with training opportunities, operational support, and practical knowledge to strengthen their impact. Think Pink also drives powerful initiatives like Race for the Cure, while working to reduce disparities in access to quality breast cancer care between European countries.
This Year’s Campaign
‘Share the Pink’, is a celebration of hope and resilience. It is inspired by the story of a woman deeply touched by breast cancer, who made it her mission to bring colour back into the lives of those affected, spreading strength and solidarity through every gesture.
As a symbol of this message, Olivia Garden has created two new vibrant shades of its iconic Fingerbrush for the Think Pink collection: Pink Tokyo and Jaipur Rose. More than a styling tool, the Fingerbrush stands as a beacon of support, reminding us that even in difficult times, colour and light can return, and hope can be shared.
Olivia Garden Hair Marathon
During October, this unique initiative invites people to donate their hair to Think Pink, which will be used to create wigs for those undergoing treatment. Participating salons across the EU (France, Belgium, Germany) and UK will be offering complimentary haircuts for customers who donate a minimum of 30cm of hair. Each donor will receive a free Think Pink Fingerbrush as a thank you.
“Olivia Garden has always believed in the power of hairdressing to change lives, not just in the salon but in the wider community too. Through our collaboration with Think Pink Europe, we’re proud to support essential programs, raise awareness, and invite salons and their clients to take part in something truly meaningful,”
– André Harms, General Manager.
Pink at Work Day
On Friday 24th October, Olivia Garden will be participating in a dedicated moment to show every woman that her life matters. Salons and hairdressers across the Europe are invited to get involved by wearing pink to work, sharing photos with colleagues, and posting on social media using the #pinkatwork hashtag to help spread awareness. Teams can also register online to fundraise for their local breast cancer charities, sharing their team link across emails and social media so people can make direct donations.
Race for the Cure®
As part of the Think Pink 2025 activation, they’ll also be joining the Race for the Cure® in Antwerp on Sunday, 28 September. Race for the Cure® is Europe’s largest event for women’s health, raising essential funds and awareness for breast cancer organizations and hospitals. With 500,000 new diagnoses and 125,000 lives lost to breast cancer each year in Europe, this cause is more urgent than ever.
Whether through awareness or fundraising, it’s a chance for the hairdressing community to come together in a simple yet powerful show of solidarity. Share the Pink. Spread the Hope.
INSTA: @thinkpinkeurope
For more product info please visit www.oliviagarden.com.
