NEW iNOA Nebula Reds from L’Oreal Professionnel
L’oreal Professionnel introduces two new red shades to its INOA range of ammonia-free colour, giving Hairdressers more versatility and choice to create a palette of rich, deep, long-lasting reds.
True-To-Tone
Introduced in 2009, INOA’s breakthrough formula harnesses the unique power of oil to deliver high impact colour, thanks to its exclusive patented ODS technology, the oil delivery system, with a 60% oil-based formula. This ODS technology propels the pigments inside the hair so powerfully that it doesn’t require ammonia. The result is healthy-looking colour with a shiny, lively and true-to-tone colour result.
Non-Drip Texture
With optimal scalp comfort and no odour, INOA delivers up to 100% grey coverage and visibly improved hair quality. The non-drip texture is easier to rinse off and leaves hair 48% shinier.*
INOA comes with a new vegan formula** and a selection of shades, including two new cool, rich and intense burgundy red shades, 4.26 and 5.26.
Sustainability is also at the core of the new INOA, with a smaller aluminium tube made of 95% recycled aluminium and with dematerialised instructions, 79 tonnes of paper per year are saved.
Price: £12.25/€14.80
* instrumental test v before colour
** no animal derived ingredients or by-products
For more information visit www.lorealaccess.com
